The official Miss Britain competition then announced “with deep regret” that Holland had been “de-crowned” as Miss Great Britain.
A statement issued by the competition's organisers said: “Although Miss Great Britain is the oldest pageant system in the UK, we pride ourselves on promoting the positivity of pageants in modern society and this includes the promotion of a strong, positive, female role model in our winners.
“The feedback we have received from pageant insiders and members of the general public is such that we cannot promote Zara as a positive role model moving forward.
“We wholly understand that everyone makes mistakes, but Zara, as an ambassador for Miss Great Britain, simply did not uphold the responsibility expected of the title.”
The organisation also announced the title had been passed to the first runner up, Deone Robertson. Organisers also said they would meet Holland when she returns to the UK as she is still taking part in the show and therefore unaware of the decision.
The decision has prompted widespread outrage, with social media users branding it "misogynistic" and criticising the organisation for “publicly condemning a woman for having sex”.
Source:myjoyonline